http://www.nypost.com/seven/10162008/entertainment/cut_the_cord_133791.htm?page=2
The article, “Cut the Cord” is about how the future is dependant on online video and it will make watching television cheaper, easier and more diverse. Everything nowadays is becoming more digitalized, especially in the television industry. This article simply asks its readers, why pay for cable? People are using alternative ways to watch their favorite shows and movies. The first alternative is using the Internet with free download websites such as TidalTv.com and OVGuide.com just to name a few. In addition, television audiences also use videogame systems, DVD’s, ipods, and more. With all these other ways to watch television, it would be pointless for a customer to pay a cable provider every month. “Cut the Cord” truly gives ways of how to get rid of paying a cable bill.
According to a recent Neilson report, average American homes watch 16 out of 188 cable channels. There are so many channels on television, but there are so many channels for one topic. For instance, there are a lot of cooking channels. If we truly think about that, there really isn’t a need for so many of those channels. It seems as television is being wasted and audiences are going elsewhere to watch their favorite specific television shows they enjoy. For example, Genevieve Futrelle who is the VP of production at UGO Entertainment said she preferred watching DVD’s or online. People want things on their own demand. They like to watch things on their own time and usually don’t watch the majority shows they like on the actual night they are aired anyhow. Most networks are even streaming online for free.
If the increase of watching online video continues, there will be no need for cable at all. Cable providers will be putting their time, effort, and “smart” money into nothing. The money that they would put out, they wouldn’t get it back in return because people will drift from watching it, especially if they have to pay for something they can watch for free. Our technology is growing faster and it will only be a matter of time until it makes a complete change in the television industry.
I chose to write about this article because it was a very interesting topic and it is true. People do use online video a lot and alternative ways to watch television, especially our generation. The Internet is the major medium which people turn to for everything. This article could actually influence a reader not pay for cable who pays a high bill each month. In a personal view, DVD’s and other alternative ways to watch television programs are taking over. Things are not going to change over night, but over a period of time, cable will seem secondary.
There are several important insights. The first insight is the alternative ways to watch your favorite television programs and avoid paying a high cable bill. The article gave out a few download websites that you can watch shows for free, such as Family Guy episodes. Also, this article allows their readers to know how much people actually use these alternatives. Years ago people loved to sit and watch programs in front of the T.V screen. However, that era of lifestyle is currently changing and it is so interesting to see. Lastly, “Cut the Cord” gives insight to what television will be like in the future. The article mentions that the future is to link the Internet and T.V. For example, selling a box that streams video to your T.V. This gives readers a heads up to look for.
This article relates to chapter ten in the text book. On page 315, it mentions how parts of the Internet can be distributed to cell phones, also known as, “third screens”. Chapter ten explains that video entertainment has moved beyond than just being at home. For example, MobiTV offers its two million subscribers more than fifty channels of streamed live television that show up as large as cable nets such as Discovery, MSNBC, and CNBC to name a few. The entire chapter talks about online programming and ways it is being used. It relates to this article because people aren’t watching television in front of the cable set anymore. There are other ways to watch what you want on demand.
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