BACK TO EARTH FOR WEB RADIO

http://www.nypost.com/seven/11142008/business/back_to_earth_for_web_radio_138675.htm

The article, "Back to Earth For Web Radio", is about how radio has made a change to enhance their listeners online. There has been an increase in audience on Yahoo, AOL, , and Clear Channel. They are also associated with streaming music. CBS has taken over online radio for AOL and there has been an increase from 1.9million listeners in August to 2.3 million listeners in September. Programmers are currently trying to find a way of how long listeners will have time to listen to music online. Clear Channel is also doing online radio and is trying to make online radio more effective by doing special premiers of music artists such as Beyonce and Guns and Roses. Special applications are being used for cell phones, such as iheartradio for iphones. There has been more than 300,000 downloads of this application which shows a high increase of audiences who are online. Abritron has been showing these ratings and the amount of people listening to online radio.

This article relates to broadcast programming because all media are going digital and this article is a example of how radio is trying to make a change keeping their ratings up. Radio is going downhill because of all new digital electronics such as itunes, ipods, the internet and more. This shows the improvement of how radio is going to keep its audience as a major media. Yahoo, ClearChannel, and AOL having online radio will attract more listeners, especially because they are popular websites that many people visit on a everday basis.

I chose this article becuase radio is steadly decreasing at this point of time. Online programming is taking over and I believe that radio online will increase the amount of listeners because people spend most of their time on the computer anyway. People go online all the time for music. Why not have radio online? It will be an extra site to go to, especially if you want to listen to a specific station that you normally listen to or a specific disc jocky. Also, people have the internet on their phones nowadays and the radio can be listened to over the phone. It can be carried anywhere from home, the car, a bus, train and more.

This article relates to Chapter 11 in the text book. In the chapter it talks about broadcast radio and the internet. It talks about how radio was slow to warm up to the online world. The simplist approach for many radio stations and networks was to merely repurpose their broadcast programming by streaming it online, commercials and all, (pg 343). This article has shown the steps of accomplishing what these radio stations and networks were trying to do. Broadcast radio is making its way to a new start to keep people listening the best way possible. Hopefully, online radio will be able to continue to have a growing audience so that it can to be a major media that everyone still likes to use and listen to.