http://www.medialifemagazine.com/artman2/publish/New_media_23/Rethinking_blogs_as_a_medium_for_ads.asp
Rethinking Blogs As a Medium for adsNew research says readers are swayed to Buy Products
The article, “Rethinking Blogs as medium for ads” talks about blogs becoming a new medium for readers to be swayed to buy products. According to Jupiter Research, marketers are missing a good way to sell their products. Jupiter Research conducted a study a study for Buzz Logic, which is an ad network. Their research says that blog readers find blogs useful for purchase information. Also, readers trust blogs more than social networking sites for influencing purchasing decisions, “forty percent of research said they prefer blog links over search engines for discovering new content”.
Rob Crumpler, chief executive office at Buzz Logic talked about advertisers changing attitudes toward blogs. In his interview, what he found most interesting was that the consumer search behavior is changing. A large part of today’s web audience consumes information online. Also, Crumpler stated that if the author relationship is strong, then media will have the most impact. Not to mention, blogs have matured and its context has more influence nowadays. Crumpler notes that blogs are an alternative traditional media in terms of news. One important fact is that people want media that they can trust or can at least create on their own.
This article was chosen because blogs are becoming a very popular medium. In fact, we use this form of media in class. We use blogging to communicate ideas, thoughts, and opinions on different topics. What makes blogging so interesting is that it has grown tremendously over the years. Through reading this article, it has gave insight to how much blogging will continue to grow. As a means of advertising, participants will engage more in blogging because of its popularity and will most likely be the best way of advertising.
This article relates to the text book on page 305. The text mentions how they would not be surprised if kids would not have time to watch plain old television. Blogging is one of the medias that is taking over with Myspace, Neopets, and Youtube. This relates because it shows how much participating is online. People are using online sources more and more everyday. With children, teens, and adults using blogs more often, the amount of advertisement will definitely go up because of how much participation there is.
Friday, October 31, 2008
Friday, October 17, 2008
Cut the Cord/ Thinking Out of the Box:Cable Free TV
http://www.nypost.com/seven/10162008/entertainment/cut_the_cord_133791.htm?page=2
The article, “Cut the Cord” is about how the future is dependant on online video and it will make watching television cheaper, easier and more diverse. Everything nowadays is becoming more digitalized, especially in the television industry. This article simply asks its readers, why pay for cable? People are using alternative ways to watch their favorite shows and movies. The first alternative is using the Internet with free download websites such as TidalTv.com and OVGuide.com just to name a few. In addition, television audiences also use videogame systems, DVD’s, ipods, and more. With all these other ways to watch television, it would be pointless for a customer to pay a cable provider every month. “Cut the Cord” truly gives ways of how to get rid of paying a cable bill.
According to a recent Neilson report, average American homes watch 16 out of 188 cable channels. There are so many channels on television, but there are so many channels for one topic. For instance, there are a lot of cooking channels. If we truly think about that, there really isn’t a need for so many of those channels. It seems as television is being wasted and audiences are going elsewhere to watch their favorite specific television shows they enjoy. For example, Genevieve Futrelle who is the VP of production at UGO Entertainment said she preferred watching DVD’s or online. People want things on their own demand. They like to watch things on their own time and usually don’t watch the majority shows they like on the actual night they are aired anyhow. Most networks are even streaming online for free.
If the increase of watching online video continues, there will be no need for cable at all. Cable providers will be putting their time, effort, and “smart” money into nothing. The money that they would put out, they wouldn’t get it back in return because people will drift from watching it, especially if they have to pay for something they can watch for free. Our technology is growing faster and it will only be a matter of time until it makes a complete change in the television industry.
I chose to write about this article because it was a very interesting topic and it is true. People do use online video a lot and alternative ways to watch television, especially our generation. The Internet is the major medium which people turn to for everything. This article could actually influence a reader not pay for cable who pays a high bill each month. In a personal view, DVD’s and other alternative ways to watch television programs are taking over. Things are not going to change over night, but over a period of time, cable will seem secondary.
There are several important insights. The first insight is the alternative ways to watch your favorite television programs and avoid paying a high cable bill. The article gave out a few download websites that you can watch shows for free, such as Family Guy episodes. Also, this article allows their readers to know how much people actually use these alternatives. Years ago people loved to sit and watch programs in front of the T.V screen. However, that era of lifestyle is currently changing and it is so interesting to see. Lastly, “Cut the Cord” gives insight to what television will be like in the future. The article mentions that the future is to link the Internet and T.V. For example, selling a box that streams video to your T.V. This gives readers a heads up to look for.
This article relates to chapter ten in the text book. On page 315, it mentions how parts of the Internet can be distributed to cell phones, also known as, “third screens”. Chapter ten explains that video entertainment has moved beyond than just being at home. For example, MobiTV offers its two million subscribers more than fifty channels of streamed live television that show up as large as cable nets such as Discovery, MSNBC, and CNBC to name a few. The entire chapter talks about online programming and ways it is being used. It relates to this article because people aren’t watching television in front of the cable set anymore. There are other ways to watch what you want on demand.
The article, “Cut the Cord” is about how the future is dependant on online video and it will make watching television cheaper, easier and more diverse. Everything nowadays is becoming more digitalized, especially in the television industry. This article simply asks its readers, why pay for cable? People are using alternative ways to watch their favorite shows and movies. The first alternative is using the Internet with free download websites such as TidalTv.com and OVGuide.com just to name a few. In addition, television audiences also use videogame systems, DVD’s, ipods, and more. With all these other ways to watch television, it would be pointless for a customer to pay a cable provider every month. “Cut the Cord” truly gives ways of how to get rid of paying a cable bill.
According to a recent Neilson report, average American homes watch 16 out of 188 cable channels. There are so many channels on television, but there are so many channels for one topic. For instance, there are a lot of cooking channels. If we truly think about that, there really isn’t a need for so many of those channels. It seems as television is being wasted and audiences are going elsewhere to watch their favorite specific television shows they enjoy. For example, Genevieve Futrelle who is the VP of production at UGO Entertainment said she preferred watching DVD’s or online. People want things on their own demand. They like to watch things on their own time and usually don’t watch the majority shows they like on the actual night they are aired anyhow. Most networks are even streaming online for free.
If the increase of watching online video continues, there will be no need for cable at all. Cable providers will be putting their time, effort, and “smart” money into nothing. The money that they would put out, they wouldn’t get it back in return because people will drift from watching it, especially if they have to pay for something they can watch for free. Our technology is growing faster and it will only be a matter of time until it makes a complete change in the television industry.
I chose to write about this article because it was a very interesting topic and it is true. People do use online video a lot and alternative ways to watch television, especially our generation. The Internet is the major medium which people turn to for everything. This article could actually influence a reader not pay for cable who pays a high bill each month. In a personal view, DVD’s and other alternative ways to watch television programs are taking over. Things are not going to change over night, but over a period of time, cable will seem secondary.
There are several important insights. The first insight is the alternative ways to watch your favorite television programs and avoid paying a high cable bill. The article gave out a few download websites that you can watch shows for free, such as Family Guy episodes. Also, this article allows their readers to know how much people actually use these alternatives. Years ago people loved to sit and watch programs in front of the T.V screen. However, that era of lifestyle is currently changing and it is so interesting to see. Lastly, “Cut the Cord” gives insight to what television will be like in the future. The article mentions that the future is to link the Internet and T.V. For example, selling a box that streams video to your T.V. This gives readers a heads up to look for.
This article relates to chapter ten in the text book. On page 315, it mentions how parts of the Internet can be distributed to cell phones, also known as, “third screens”. Chapter ten explains that video entertainment has moved beyond than just being at home. For example, MobiTV offers its two million subscribers more than fifty channels of streamed live television that show up as large as cable nets such as Discovery, MSNBC, and CNBC to name a few. The entire chapter talks about online programming and ways it is being used. It relates to this article because people aren’t watching television in front of the cable set anymore. There are other ways to watch what you want on demand.
Friday, October 3, 2008
Blog #1
NY Attorney General Intends to Sue Arbitron
The article Attorney General Intends to Sue Arbitron Over PPM, is about the action of New York Attorney General filing a lawsuit against Arbitron , October 3, 2008, regarding the Portable People Meter being used in New York City. A Portable People Meter is a electronic device that is a size of a cell phone or a pager, and is in regards to recording all daily electronic listening for several months, (pg 52, text). It’s main goal is to get monthly rating reports for the top ten United States Markets. Arbitron was accused of giving a misleading representation and impression of how they get their ratings.
Attorney General, Cuomo felt that the Portable People Meter was unfair, unreliable, and doesn’t fully represent the diversity of New York radio markets. In addition, Arbitron is being held accountable for trying to launch the Portable People Meter in seven other markets without addressing any methodological flaws that may impact racial and ethic minorities, which is a violation of the New York Civil Rights Law.
Arbitron is facing lawsuit for not giving out the correct data about how they obtain and keep up their ratings. Arbitron’s entire company is in stake of their good name and standing as being one of the best rating radio companies. If the lawsuit goes further, Arbitron will be faced with being known as deceptive and unlawful with marketing and planning commercialization in New York of the Portable People Meter methodology.
This article was chosen because Arbitron is known to be one of the best rating companies for radio. It has been around for years and it is shocking that they have a lawsuit being enforced upon them. It makes a person wonder will Arbitron be able to defeat the lawsuit against them by Attorney General Cuomo, due to the fact that they are a notable company that has been around for so long. However, this article insights the issues that the Portable People Meter is causing. While Arbitron fights the case, they will be in risk of losing their fairly new electronic device. The People Meter has made many improvements over the years. It has been able to give data back in a timely fashion with more data insights. Insights have shown the progression and success by many radio programmers including those in Urban and Spanish communities.
This article relates to chapter two, page fifty one and fifty-two. In the text book, it mentions how there were experiments with the Portable People Meter and that they were going to expand in the markets of Houston, Philadelphia, New York, and other major markets. We are able to see that the Portable People Meter made their goal using this product in New York and were recently about to launch the meter in Los Angeles, Chicago, and San Francisco to name a few. The book explains how the Portable People Meter was slow prior to the year of 2007, and how much funding went into it making Arbitron a competing company. Reading information from the text, one can see how much the Portable People Meter has grown and has continue to grow. Arbitron has come a long way in pushing their electronic device to sell in major markets. It makes a person think if their lawsuit is not beaten, how much will the Portable People Meter shamble into pieces.
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